Vignettes & Carrying Things
Buckle up and grab an overpriced flat white, it's the first edition of RHOC's fortnightly trend forecast.
Carrying Things
Coats, flowers, shopping, whatever. We will see more people deliberately carrying things as part of their outfits and posting it on the internet. Forget stuffing that jacket you don’t need in a bag, carry it in your arms while precariously sipping a pint of XPA from a flimsy plastic pint cup! Don’t hide your sweaty gym shoes - hang them around your neck. If you are going to wear a bag, make sure it's so HUGE that it essentially becomes a part of your wardrobe. This doesn’t just apply to clothing though, think flowers, dogs, and furniture. Taking a selfie with your bunch of tulips is the new latte art brunch pic, just look at Jeremy Allen White on the way back from the local market, this could be you.
Original Instagram Filters
The original gang of Instagram photo filters are officially back and will be all over our social media feeds this summer. We have clipped the peak of authenticity and are making our way back around the stylistic sun, starting with the heavily saturated, brutally vignetted filters of 13 years ago. So are you Hudson, Inkwell, or the tasteful Nashville? One thing’s for sure, taking a photo of a reflection in a puddle and slapping on a full-intensity ‘Valencia’ is here once again.
Scones
Now, you might be thinking - Scones? That’s not a trend? RHOC what are you talking about, this is a load of rubbish, I’m unsubscribing. But HEAR ME OUT. SS24 is the Scone comeback. People will be swerving the over-decorated, artisanal pomegranate foam and pistachio dust tarts in favor of the humble, rock-like scone. If the forced rhubarb craze of January 2024 was anything to go by, it demonstrates a mass return to ancient food technologies and traditions. Simple food with extensive history is in, experimental exotica is out.
The Death of Adidas Sambas
THE shoe of 2023 (and a strong contender for 2024) has been canceled by Rishi Sunak. A few days ago he was seen on Tiktok, dribbling through an interview while wearing a box fresh pair of white Sambas. I can’t tell you how many messages I received about this, I had to postpone my Friday 2 pm half bottle of wine to 5 pm to keep up with the breaking news. The fact Rishi was wearing these means a few things: 1 - Some young whipper snapper inside number 10 has looked out of the window at least once in the last 12 months. 2 - This does not and will not ever mean that Rishi is cool. 3 - The shoe beloved by so many creatives, baristas, fashionistas and free thinkers has been weaponised for political clout by a useless man and is, therefore, canceled.
Metal Clothes
This is weird, but I know you’ve considered buying something silver-coloured over the past few weeks… Probably a dress that looks like an emergency foil space blanket, or a glistening, faux leather bag. Silver and gold are undoubtedly IN right now. So, how far can we take it? Enter chainmail, tin foil hats, and shoes made of welded steel. Clothes made of actual metal are on the rise, just in time for an apocalyptically hot summer. A direct response to the soft-grandad-allotment aesthetic, and the high street finally catching up with the chainmail runways of a few years back. Things will be more angular, tougher, and certainly not made of fabric. I, for one, welcome our new metallic fashion overlords, clomping through London Fields in 15kg steel booties.
Salt & Shake
‘Crisp of the summer’ is a weird sentence, but here we are. Move over Scampi Fries, 2024 is the year of Salt & Shake. The number of people who mention this crisp with nostalgia filling up their eyes is insane. Pair this with the hyper niche, customisation obsession currently sweeping culture, I believe that adjusting the saltiness of your pub crisp is the next frontier. Stock up now, because these will fly out from behind the bar.
Running around Dalston today and not a single Samba in sight.
I never stopped using Valencia